Affinity marketing
Affinity marketing offers products or services, provided by a third party, to a group of individuals linked by a common interest, background, occupation or other factor, using the affinity they have, to generate additional sales for the provider as well as incremental revenues for the entity hosting the group interest, either by co-branding or endorsement.
Blog marketing
As the digital equivalent of Hyde Park's Speakers' Corner, blogs empower people to express their knowledge and opinions to anyone who cares to listen. This is important, because consumers now control part of the conversation and can influence a brand's future based on their personal perceptions. In this context, the issue is how a Web-enabled public evaluates the quality of information on blogs and related posts, and to which messages they pay attention
Blogs create more opportunities, and more challenges. As with any communications strategy, consider what you hope to achieve from consumer engagement. Don't ignore blogs until something blows up. Use them as another way to listen to and involve customers. People talk about you in the blogosphere; use the opportunity to influence the conversation.
Direct marketing
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness.
It is one of the most cost-effective forms of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.
Careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.
E-marketing
Customer-centric e-marketing is applying digital technologies which form online channels (Web, e-mail, databases, plus mobile/wireless and digital TV).
This contributes to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multi-channel buying process and customer lifecycle) through improving your customer knowledge (of their profiles, behaviour, value and loyalty drivers), then delivering integrated targeted communications and online services that match their individual needs.
Market research
From a simple survey to a full-blown competitor analysis study, market research can provide you with a solid foundation from which to launch any key business development strategies. It also provides opportunities for ‘soft’ news releases and opinion articles.
Media planning and buying
In a marketplace with a wide variety of options, making the most of your marketing budget is as much about finding the right place, and the right way to advertise, as it is about hard negotiation. Every penny counts and we only ever settle for the best deal for you.
New product launch
Developing and finalising a new product is the first step to a successful business future. After the product is complete, it must be prepared for a product launch. This may be the most important timeframe for placing a new product on the market.
We take the time to organise the launch, prepare a launch conference, or an exhibition. This process is essential to ensure the product is launched and is presented to the public.
Sales promotion
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price. Competitions – buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls). Discount vouchers – a voucher (like a money off coupon). Free gifts – a free product when buy another product. Point of sales materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there. Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other offers.
Market awareness
Market awareness and perceptions of your company or brand can rise and fall quickly in a changing market. As you are constantly being branded by others, it is important to take control. The first step is to obtain a systematic understanding of the shape of market perception of your company or brand through survey research.