WSK Marketing Communications offers a full range of media relations activities, with unrivalled contacts in the media and in manufacturing industry. Not everyone needs an all-singing, all-dancing service, so we cater for a wide range of requirements from one-off press releases through to a package that can embrace everything from press conferences to factory visits; product launches to exhibition stand design and management; contract publishing to advertisement creation and placement; event management to website design…
Businesses who seek to carry out these activities themselves often fail to take account of the time and cost involved. Today’s marketplace is extremely competitive and the ever-increasing cost of employing experienced staff puts added pressure on the bottom line.
The services of a media relations specialist can be a far more cost-effective option, providing the expertise you require without the commitment to expensive in-house resources.
Advertising
Advertisement design from concept briefing through to finished artwork. Strategic advertisement placement and media schedule awareness.
Brand identity
Think of the world’s leading brands such as Nike or Apple – you don’t even have to see any words with the logo to know what the company is. While you may be way off achieving this kind of global status, you still want a logo that is recognisable, simple and reflects your company values.
Sales lead generation
Getting sales leads that go cold and lead nowhere are an expensive waste of time and resource. Correct database sourcing is a key factor in your success, accurate list counts, sequential direct mail strategies, rather than one offs, are all factors that are measurably proven to increase your response rates when implemented correctly so they must be tested and the results measured properly. It is then highly visible and your decision making process becomes far easier when deciding where to spend your marketing budgets.
Image/profile consultancy
First impressions count. And, more than half of the first impression is based on appearance alone, so it is vitally important that there is synergy between the way that staff present themselves and the company brand.
PR
With today's speed of change and ever more demanding markets, it is often difficult to assess if your public relations activities are keeping pace with your marketing and sales efforts. We pride ourselves on making sure that the services we provide are geared to what the media requires on a daily, weekly or monthly basis.
Your relationship with your markets, customers, suppliers, distributors, staff, publics and investors is essential to your success and our experienced team is able to integrate this to achieve maximum impact.